Wednesday, May 28, 2008

Starbucks Doing Away with the Nips

Warning! Your Starbucks grande vanilla latte may not be suitable for children. Parental guidance is suggested.

The famous siren is exposing herself once again, after 35 years of concealment. Well, at least for only a little bit.

original Starbucks logo Pikes Place redesigned logo

[This is the Before and After: The Starbucks siren's hair didn't cover her breasts until after a recent redesign.]

Company executives first planned a national release of the old logo as part of is 35th anniversary. But concerns about a topless, two-tailed siren led the company to limit its release to the Northwest. But one Washington school district had other thoughts; they banned Starbucks coffee cups -- unless students concealed the creature's breasts with a cupholder. (I wonder if drawing a bra would have done the trick -- hehe)

"When we had our 35th-anniversary celebration in 2006, we used the old logo and the unmodified version, and we did get feedback about it," said Starbucks spokeswoman Bridget Baker. "We wanted to be invisible. We wanted the conversation to be about coffee, not about anatomy", said Stanley Hainsworth, former VP-global creative at Starbucks.

Two words: Yeah right!

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