Magazine Advertising Still Top Pick for Advertisers

It's 2008 and Magazine advertising is still ahead of Internet Advertising, despite the prophesy from the Wall Street Journal in 2004.

Now, don't get me wrong, I love Internet advertising. There is no better medium to connect with ready buyers who are searching for your product than the Internet. Surely, it’s the fastest growing form of advertising. In 15 years, it has grown from $0.00 to $11.3 billion which is amazing.

According to Steve Ballmer, “…there will be no media consumption left in 10 years that is not delivered over an IP network. There will be no newspapers, no magazines that are delivered in paper form. Everything gets delivered in an electronic form.” (He later said adjusted the numbers stating, “…If it’s 14 or if it’s 8, it’s immaterial to my fundamental point . . . “

Personally, I am doubtful that print will go away completely. There is just something about print media that gives a psychological effect that computers don't deliver. For example, I would rather sit by our pool and flip through a book or magazine, and spend more time doing that while having an iced tea, than I would with any electronic device. If I want something for pure speed and efficiency use, than digital media is great. But, print media provides a much more relaxing and often more focused reader.

But, yes, I do think print will definitely shrink will the Internet will continue to grow, but eventually die? Don't think so.